Prince St. is an innovative e-commerce platform that revolutionizes the way people shop for style trends by combining the power of virtual reality (VR) and Shopify integration.
The iOS mobile app offers a unique and immersive shopping experience where users can explore virtual environments, browse and purchase trendy clothing and accessories, and interact with a community of fashion enthusiasts.
Mobile App
Discover work process!
Role and Responsibilities
As a UX/UI designer for the Prince St. project, my responsibilities included:
Creating wireflows to visualize and communicate design concepts.
Designing intuitive and visually appealing user interfaces for the virtual reality environment.
Collaborating with the development team to ensure seamless integration of the Shopify platform.
Ensuring final design adheres to branding guidelines and aligns with the project's aesthetic vision.
User Experience
Synchronizing aesthetics and usability to develop user-centric shopping experience.
While prioritizing aesthetics, it was crucial to ensure that users could navigate the VR environment effortlessly. Clear and intuitive signposting, such as interactive hotspots, guided users through the virtual store. User-friendly menus, categorized product sections, and easy-to-access filters allowed for efficient browsing and exploration of style trends.
UI Kit
The Prince St. project incorporated a comprehensive design system to maintain visual consistency, streamline development, and ensure a cohesive user experience across the virtual reality environment.
Wireflow
In the Prince St. project, wireflows were utilized to visualize and communicate the user flow and interactions within the virtual reality environment. Wireflows combined the elements of wireframes and flowcharts, providing a comprehensive overview of the user's journey through various screens and actions.
Interactive Prototype
Final Design
The final interactive prototype for Prince St. not only fulfilled the project's objectives but also showcased the potential of merging e-commerce with virtual reality.
Registration and login
Onboarding
Avatar Creation
Simulation of VR world
E-commerce item selection
Shopping Cart and Checkout
